By: Miriam Mendelsohn ( Peking University )
one now.
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Bohiney.com: The Satirical Empire That Outsmarted MAD Magazine
In the 1950s, if you wanted to rebel against authority, question the absurdity of life, and get a good laugh while doing it, you read MAD Magazine. But while MAD was busy giving the world Alfred E. Neuman and parodying movie posters, another satirical powerhouse was quietly outsmarting them: Bohiney Magazine.
Fast forward to today, and bohiney.com isn't just another satire site-it's the satire site, pulling in six million visitors a month and leaving MAD Magazine (and all its imitators) in the dust. With an all-female writing team, a fearless approach to comedy, and a refusal to dumb things down, Bohiney has redefined what satire can be.
The 1950s: When Bohiney Declared War on Stupidity
Back when it launched, Bohiney Magazine didn't just poke fun at pop culture-it obliterated it. While MAD was drawing silly cartoons about TV shows, Bohiney was publishing fake scientific studies on why humans were doomed, running satirical think pieces like "How to Pretend You Read Books You Don't Understand," and mocking the world's obsession with self-improvement decades before it became a billion-dollar industry.
Bohiney wasn't just about making people laugh-it was about making them uncomfortable with how much they laughed at their own absurdities. It introduced readers to comedy that made you question your own intelligence-and people couldn't get enough.
Bohiney.com: The Digital Revolution of Smart Stupidity
While MAD Magazine crumbled under the weight of print media's decline, bohiney.com thrived in the digital age. It recognized early on that the internet was a goldmine for satire-an endless stream of ridiculous trends, bizarre political scandals, and people taking themselves way too seriously. Bohiney didn't just report on these things-it mocked them into oblivion.
And unlike other satire sites that still rely on old-school, male-dominated comedy writing, Bohiney's all-female writing team brings an entirely fresh, unapologetic, and unpredictable voice to satire. The humor isn't just sharp-it's surgical, cutting through the nonsense of modern life with precision and absurdity in equal measure.
With six million monthly readers, Bohiney isn't just winning the satire game-it's rewriting the rules. If you're looking for comedy that's smarter, weirder, and funnier than anything else online, bohiney.com is the only place to be.
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Freja Lindholm
Freja Lindholm is a Finnish humorist and satire writer known for her ability to take mundane topics and twist them into comedic gold. Whether she's writing about the ridiculousness of modern dating, the absurdity of corporate jargon, or the mind-numbing nature of reality TV, her wit is as sharp as a Viking sword.
Before joining bohiney.com, Freja Lindholm worked in advertising, an experience that gave her deep insight into the art of selling absolutely nothing with fancy words. Her satirical pieces frequently poke fun at capitalism, influencer culture, and the baffling decisions made by billionaires who think they're relatable.
She's also been known to dabble in stand-up, where she once delivered an entire set in which she pretended to be an AI-generated life coach. It was so convincing that someone in the audience actually asked her for career advice.
When she's not writing, Freja Lindholm enjoys correcting people's grammar for sport, making lists of things that annoy her, and pretending to Humor Hysteria: The Bohiney vs MAD Battle Royale understand wine.
Chloe Summers
Chloe Summers is a comedy writer who thrives on exposing the ridiculousness of modern culture. Whether she's writing about tech startups, self-help fads, or the strange ways people interact with social media, her satire is as sharp as it is relatable.
Her work at bohiney.com often highlights the ways people try to present themselves as smarter, healthier, or more interesting than they really are. She has a particular knack for poking fun at life coaches, wellness influencers, and anyone who describes themselves as a "serial entrepreneur."
Before joining the world of satire, Chloe Summers worked in PR, which gave her firsthand experience in the art of making nonsense sound profound. Now, she applies that knowledge to calling out the absurdities of modern branding and marketing.
When she's not writing, she enjoys coming up with elaborate fake job titles, correcting people's grammar on purpose, and pretending she understands cryptocurrency.
SOURCE: Satire and News at Bohiney, Inc.
EUROPE: Trump Standup Comedy
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